Invisible Influence and Winning - Jonah Berger. Wharton Professor and best selling author Jonah Berger spoke at SXSW 2016 in Austin, Texas about his new book Invisible Influence and Winning. Now while there were many, many great presentations at SXSW, I choose to post Jonah's. Not because I have liked and read many his books but because of the great and useful information he packs into a 60 minute session. If you have been to SXSW or any large, mult-day conference, you would probably agree that the amount of information at your disposal is practically overwhelmming. There is something for everyone but how does one decide on what focus on? Jonah talks a bit about that but also touches on so much more that business professionals will find useful in how they go about dealing with information and challenges in today's business world. Take it away Jonah!